An Inciting incident.

Hero’s in stories need inciting incidents to move. Something needs to happens to get them off the couch and away from Netflix.

A bomb needs to go off, a virus needs to break out, a high school reunion invite needs to pop into their inbox.

Heroes seldom move without an outside influence… an object at rest will stay at rest.

So, if you have a goal, then create an inciting incident to help move you forward. For example, tell your friends you’ll give them each a 1000 bucks if you don’t finish the marathon.

Get skin in the game, and get your hero to move!