Fix or Feature?
A friend of mine runs a fantastic Non Profit in Uganda, Uganda Shoes Trees. They also have a small coffee plantation in between miles and miles of tea plantations. Being in the midst of an ocean of tea this coffee has picked up a subtle tea flavour, which I and others really like (the coffee also has a very high caffeine content, which is great for all the best reasons.)
These tea notes were not planned of course and the are strange and unusual and not to everyone's taste, but this is what they have to work with. David's words,
"If you can't fix it, feature it!"
I love that line.
Get skin in the game, feature your "flaws"