Your biggest research project:
Your biggest research project should be about,
What if you studied yourself the way you study market trends? What if you paid as close attention to yourself as you did to airline ticket bargains?
What are you wired for? What triggers your ‘small me’, the one that is petty, selfish, and irritated? What you really desire, underneath the classic human needs for security, acceptance, and control?
What is your true self?
Get skin in the game, study yourself.