In a recent article in HBR, it stated that organisations now need to move from building Minimum Viable Products, to Minimum Virtuous Products.

In a volatile, uncertain, complex and ambiguous, VUCA, world the demand is for integrity, transparency and virtue.

The question is how, how do we chart a course that is virtuous, authentic, and real? How do we choose the next project or our next career move when we must, for our benefit and the market’s, choose more than just which one will make the more money?

Designing strategy in a VUCA world, calls for a new (or old) type of decision making.

To make a virtuous decision, we need to go dive deeper. Words like calling, vocation, and purpose are more important than market, sales and profit.

We need to dig deep.

Get skin in the game.