When you head out to your goal, it is like swimming in open water in the ocean. It’s a long stretch, it’s often difficult to see, there are unexpected currents, and sometimes sharks.
Now sharks generally won’t bother you much out in the ocean, there were only 66 unprovoked attacks worldwide last year and just 5 fatalities,
BUT, as you are swimming out to your goal sometimes a shark will come for you and you will need to hit it right on the nose.
Same in business, same in life, there comes a time, maybe once or twice in your life, when you will need to fight, to stand up for yourself, to stand your ground, and hit the shark right on the nose.
Get skin in the game, stand up.