The author of ‘Wild’, Cheryl Strayed, says that a story basically has three parts:
Donald Miller, one of my favourite authors, said in his book, ‘A million miles in a thousand years’, that a story is basically a character who wants something and must overcome conflict to get it.
Where are you in your story? Where is your business in its story?
I find it helps to have a map. It helps to know which part of the movie you are in. There are different actions you need to take when facing a conflict than when you are setting out.
Get skin in the game, live a better story.