Why can't I be an Apple fanboy mom?

Why is it important to know who you are and what you want in life?

Well, the world is aching to give you an identity, be it an apple fanboy, the CrossFitter, the Smeg fridge owner.

And without a well-formed identity, the need for money will dominate your major life decisions.

Self-knowledge is important for one central reason because it offers us a route to greater happiness and self-fulfilment.

Get skin in the game, know thyself.